WHO WE ARE

Data Controller: Valérie Vale
Website: valerievale.com
Contact Email: valerie.vale.official@gmail.com

If you have questions or requests regarding your personal data, contact us using the email above.

Scope of This Policy

This policy applies to personal data processed through:

  • The Site and its pages

  • Purchases and order fulfillment

  • Customer support communications

  • Website analytics and cookies (with your consent where required)

This policy does not cover third-party websites you may access via links on our Site. Please review their privacy policies separately.

WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT?

1. Data you provide directly

When you place an order, contact us, or interact with the checkout, you may provide:

  • Identity & contact details: name, email address, phone number (if provided)

  • Shipping & billing details: address, country, city, postal code

  • Order details: items purchased, order notes, order history

  • Support communications: messages you send, and information you choose to include

We recommend you do not send sensitive personal data (health, political beliefs, etc.) through the contact form/email.

2. Data collected automatically

When you browse the Site, we may automatically collect:

  • Device and browser data: IP address, browser type, device type, operating system

  • Usage data: pages visited, time spent, clicks, referral source

  • Technical logs: security and error logs, timestamps

  • Cookie identifiers: to remember preferences and support site functionality (as described below)

3. Payment data

Payments are processed by third-party payment providers. We do not receive or store full card numbers. We may receive:

  • Payment confirmation status (successful/failed)

  • Limited identifiers (transaction references, tokens)

  • Billing details necessary for receipts and fraud prevention

Why We Use Your Data?

We use personal data to:

  1. Process and fulfill orders (payment processing, shipping, customer notifications)

  2. Provide customer support and respond to inquiries

  3. Send transactional communications (order confirmations, delivery updates, policy notices)

  4. Maintain security and prevent fraud (detect suspicious activity, protect the Site)

  5. Operate and improve the Site (performance, debugging, analytics)

  6. Comply with legal obligations (accounting, tax, recordkeeping)

  7. Marketing (future): If we add a newsletter later, we will only send marketing emails if you opt in, and you can unsubscribe at any time

Legal Bases for Processing (EU/UK GDPR)

Where the GDPR applies, we process your data under these legal bases:

  • Contract: to fulfill your purchase and deliver products

  • Legal obligation: accounting, tax, and compliance duties

  • Legitimate interests: securing the Site, preventing fraud, improving performance, basic measurement (where permitted)

  • Consent: non-essential cookies/analytics and any future marketing emails (where consent is required)

You may withdraw your consent at any time (see Cookies and Marketing sections).

Cookies & Similar Technologies

1. What cookies do

Cookies and similar tools help us:

  • Keep core features working (e.g., cart/session stability)

  • Remember your preferences

  • Understand how visitors use the Site (analytics)

  • Improve checkout experience and site performance

2. Cookie categories (typical)

Depending on your choices in the cookie banner, we may use:

  • Strictly necessary cookies (essential for the Site to function)

  • Preferences cookies (remember choices such as language settings, if applicable)

  • Analytics cookies (measure traffic and usage)

  • Marketing cookies (only if you ever enable them and you consent)

3. Your cookie choices

You can manage cookies in two ways:

  1. Through our cookie banner/preferences tool (consent-based), and/or

  2. Through your browser settings (block or delete cookies)

If you disable necessary cookies, parts of the Site (including checkout) may not work properly.

Analytics (Google Analytics)

We use Google Analytics to understand visitor behavior and improve the Site (for example, to monitor traffic, page performance, and shopping-cart events).

What it may collect (examples):

  • Pages viewed, session duration, referral source

  • Approximate location based on IP (country/region level)

  • Device/browser details and anonymized measurement identifiers

Consent: Analytics cookies are enabled only according to your cookie consent choices (where required).

Payments (Stripe)

Payments are handled via Stripe, and available payment methods may vary by country (for example, cards or local methods supported in your region).

Important:

  • We do not store full payment card details.

  • Stripe processes your payment data under its own privacy and security obligations.

  • We may receive confirmation of payment and limited transaction references.

Sharing Your Personal Data

We do not sell your personal data.

We may share your data only when necessary with service providers that help us run the Site and deliver orders, such as:

  • Payment processing providers (e.g., Stripe)

  • Shipping and logistics partners (to deliver orders worldwide)

  • Hosting and infrastructure providers

  • Analytics providers (e.g., Google Analytics)

  • Security and fraud-prevention tools

These providers are permitted to process personal data only to perform services for us and must protect it.

We may also disclose data:

  • If required by law, regulation, or court order

  • To protect rights, safety, or prevent fraud/abuse

  • In the event of a business transfer (only as permitted by law)

International Data Transfers

Because we ship worldwide and use global service providers, your personal data may be processed outside the EEA/UK.

Where required, we rely on appropriate safeguards for international transfers, such as:

  • Transfers to jurisdictions recognized as adequate by the EU, and/or

  • Standard Contractual Clauses (SCCs) or equivalent mechanisms

Data Retention

We keep personal data only as long as necessary for the purposes described above, including:

  • Order and accounting records: retained for legal/accounting requirements

  • Customer support communications: retained as needed to resolve issues and maintain service quality

  • Analytics data: retained based on provider settings and business needs

  • Consent records: retained as needed to demonstrate compliance

When data is no longer needed, we delete or anonymize it where feasible.

Your Rights (EEA/UK and similar laws)

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Delete data (where applicable)

  • Restrict processing

  • Object to processing based on legitimate interests

  • Data portability (where applicable)

  • Withdraw consent at any time (when processing is based on consent)

  • Complain to a supervisory authority (for Belgium, the Data Protection Authority)

To exercise any rights, email us at: valerie.vale.official@gmail.com
We may ask for information to verify your identity before fulfilling your request.

Marketing Emails (Current & Future)

Currently: We do not operate a newsletter list (as of the Effective Date).
If added later: We will send marketing emails only if you opt in. You can unsubscribe at any time using the unsubscribe link or by contacting us.

Transactional emails (order confirmations, shipping updates) are not marketing and will be sent as necessary.

Security

We implement reasonable technical and organizational measures to protect personal data, such as access controls and secure service providers. However, no online system is 100% secure, and we cannot guarantee absolute security.

If you believe your data has been compromised, contact us immediately at valerie.vale.official@gmail.com.

Children’s Privacy

The Site is not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us and we will delete it.

Returns and Damaged Items

If you request support for a damaged item, we may ask for:

  • Order number and delivery details

  • Photos of the damage

  • A brief description of the issue

This information is used only to investigate and resolve the claim in line with our Returns policy (damaged items reported within 48 hours of delivery).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post updates on this page and revise the “Last Updated” date. If changes are material, we may provide additional notice as required by law.

Contact

For privacy questions or requests:
Email: valerie.vale.official@gmail.com
Website: valerievale.com